Enfamil Newborn, Infant & Toddler Nutrition

10 reasons to join Enfamil Family Beginnings.

Benefits may vary1

1. Shop and earn rewards

Earn 10 points/dollar on Enfamil purchases2. (Upgrade to our premium program and earn 12 points/dollar.)

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2. Engage and earn

Read articles, participate in polls and more - the more you do, the more you earn.

3. Share the love

We'll give you 1000 points when your friends make a purchase (sharing really pays off!)


4. Formula samples

As a member of the Enfamil Family Beginnings® program, you may be eligible for free samples.


5. Discount checks & digital rebates

Enjoy discounts on Enfamil products. Checks are similar to formula coupons and can be used at most major retailers. We'll also send you digital cash back rebates in our app.


6. Belly Badges

Get a set of Belly Badges™ so you can share your baby’s special moments and milestones with friends and family.

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7. A Chance to win free formula for a year

By signing up for Enfamil Family Beginnings®, you gain entry to our sweepstakes to win a year’s supply of free formula3.

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8. Tips tailored to you

Whether you're pregnant and don't know where to start, or you have a newborn and are starting to get in the swing of things, we'll send you emails with expert developmental and nutrition tips tailored to your journey.



9. Access to our mobile app

Access to coupons and articles tailored to your little one's age and stage. Also check out our digital #BellyBadges and share your baby's special milestones with your friends and family.

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10. Special offers

Get special gifts and discounts from our partners sent to you during your membership.


Join Enfamil Family Beginnings for up to $400 in free gifts

For more ways to earn, download our app.

Download the Enfamil Family Beginnings app for instant access to exclusive rewards, coupons, tips, digital #BellyBadges and more. Plus get 100 points for downloading.

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1. Every motherhood journey is unique, so your Enfamil Family Beginnings experience is tailored to the information you provide and may vary from what another mom might experience. If you have questions about the program or would like more detail, our Family of Experts can help at 1-800-BABY123 between 7am-7pm CST M-F; 8am-4:30pm Sat.

2. On eligible products purchased on Enfamil.com.

3. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Open to legal U.S. residents 18 and older. Void where prohibited. Promotion ends on December 31, 2021. Odds of winning depend on the total number of eligible entries received. For full Official Rules click here. Sponsor: Mead Johnson & Co., LLC, 2400 West Lloyd Expressway, Evansville, IN 47721.

4. Only the latest printing of Enfamil Family Beginnings® checks include unique codes that are redeemable online in the Enfamil® Shop. All checks are still valid in select retail stores until the posted expiration date. Refer to your personalized checks for redemption details.

All About Enfamil Family Beginnings

Free baby samples: What is Enfamil Family Beginnings?

The Enfamil Family Beginnings program is a way to earn rewards on Enfamil purchases, get discounts, free baby formula samples, and baby freebies! After signing up, you can receive special offers, get baby formula coupons, information, and more. 

You can earn rewards for referring Enfamil to family and friends too. Get custom baby content delivered to your email with tips about baby formulas and how to keep your infant healthy. Download and get access to our mobile app too for more benefits and special offers.

Why Choose Enfamil’s Baby Formula Samples?

Enfamil’s baby formula samples can help your baby try different types of baby formulas. You can see which ingredients and formulas work best for your little one. Enfamil has different lines of baby formulas for infants and formula samples allow you to test infant formulas and have different options as infants grow and develop. If you get free baby formula samples through our rewards program, you can also pass them on to family and friends with babies.

How to get free baby formula

Sign up for Enfamil’s Family Beginnings to get free baby formulas and free baby stuff. Enfamil also offers a chance to win free baby formula for a year when you sign up!

Get free baby stuff and more

Enfamil is the #1 infant formula brand recommended by pediatricians. Our Enfamil Family Beginnings program is a unique way to get free baby stuff and more. You can get up to $400 in free baby stuff for signing up, plus additional rewards. With over 100 years of nutritional expertise in the baby formula space, Enfamil is a trusted brand for baby formula and more.

More baby item offers

Sign up for Enfamil emails and join Enfamil Family Beginnings to get more baby item offers, baby freebies, baby formula coupons, and learn how to get free baby stuff.