According to a recent study, nine out of 10 new moms said they used formula at some point during their baby's first year. That’s 90%. So, if you think you’re alone when it comes to choosing to give your baby formula, you're definitely not!

Women choose to formula-feed for many reasons:

  • Mom or baby has physical or medical issues
  • Mom can't pump or breastfeed after returning to work
  • A partner or family member wants to be part of feeding time

There are many reasons why choosing formula may be an option for you. Most importantly, you want to talk to your baby’s doctor to make sure that the formula you use satisfies the nutrition requirements needed to support your baby’s growth and development.

What to look for when choosing formula

Millions of moms before you have found great formula options. So, relax. In general, formula should provide the basic nutrients, like calcium, protein, and carbohydrates. Naturally, you’ll want your formula to be as close to breast milk as possible.

With that in mind, look for formulas designed to help nourish your baby's brain and eye development as well as their immune health. Different brands have different amounts of DHA, MFGM, ARA, and choline. These are all key nutrients found in breast milk.

Another key ingredient you’ve probably heard a lot about when it comes to breast milk is colostrum. Colostrum is a form of milk produced by the mammary glands in late pregnancy and the few days after giving birth. It has high concentrations of nutrients and antibodies. Colostrum also contains high levels of lactoferrin, an important protein that helps support digestive health. Look for formulas that have this ingredient, as well.

Why is MFGM so important? Learn More.

Whatever the reason you are choosing to formula-feed, a happy, healthy, and growing baby is the most rewarding reason of all.

*Ingredients not genetically engineered.